With these improvements, people who navigate using only a keyboard, or who rely on a screen reader, can now move from comparing plans to signing up more smoothly than before. Even when you're not using a mouse, it's clearer where you currently are on the page, so there's less guesswork as you go.
What We Changed
We reviewed how easy the whole site is to use (its accessibility). Here are the main updates:
- A reliable "Skip to main content" link: We refined the link that jumps straight from the top of the page to the main content, so keyboard users can reach what matters right away — no more tabbing through a long menu item by item.
- A visible focus indicator while navigating by keyboard: When you land on a button or link, a clear outline now appears. Knowing "where you are" helps you avoid selecting the wrong thing.
- A cleaner heading structure: We reorganized the order of headings on each page so the flow of content is easier to follow with a screen reader, making it simpler to move to the section you need — much like using a table of contents.
None of these changes significantly alter how the site looks or how you're used to interacting with it. They're careful, detailed refinements. The experience stays the same for people who were already getting along fine, while closing the small gap that was holding others back.
Why We Did This
eSIMs are often used by first-time travelers and by people heading abroad after a long while. For anyone who finds a mouse hard to use, or who navigates with a screen reader, not getting stuck while preparing for a trip really matters. We wanted tasks like "finding a plan on the comparison page" or "checking how to set things up" to work the same way for as many people as possible. Ease of use isn't a concern for just a few people either — it comes into play when you're in a hurry, when one hand is full, or when you're on a small screen. It can happen to anyone.
How This Helps You
- With a keyboard alone, it's easier to reach the comparison page or the setup guide without losing your way.
- Because you can see what's currently selected, there's less uncertainty about "which button to press" right before you sign up.
- With a screen reader, the flow of each page is easier to follow.
- If you're using the site for the first time, it's easier to get a sense of where everything is.
Helpful to Know: Using Your Phone Comfortably in Unfamiliar Settings
When you're traveling, you may be tired from a time difference or a long journey, or the local signal may be unsteady — moments when it's harder than usual to focus on what you're doing. That's exactly when clear, simple navigation and a bit of preparation pay off. Before you leave, while you're somewhere calm, it helps to read through the setup guide once so there's less to deal with after you arrive. With many eSIMs, the reassuring approach is to install before departure and activate the line once you reach your destination (activation timing varies by plan, so please check the details provided before you buy). It's also worth confirming in advance whether your device supports eSIM via our compatible devices check, which helps you avoid trouble on the day.
Please note that Bloomy plans are data-only — they don't include a phone number, SMS, or voice calls. If you'll need a phone number, text messaging, or voice calls, it's a good idea to sort out how you'll stay in touch (app-based calls such as WhatsApp can work wherever you have a data connection) and to check before you go whether any of your tasks require a phone number.
Things Worth Lining Up Before You Travel
Even with easier navigation, a little upfront checking keeps you calm on the day. Going over the table below during a quiet moment before departure makes everything smoother.
| What to check | Why it helps to look ahead |
|---|---|
| Destination and length of stay | Decide which country or region you'll be in and roughly how many days you'll use data |
| A rough data estimate | Your needs change depending on whether you mostly use maps and social apps, or also watch video |
| Device compatibility | Confirm in advance that your phone supports eSIM |
| When to set up | Generally install before departure and activate at your destination (varies by plan) |
| Staying in touch | Since plans are data-only, check a backup option for anything that needs a number or SMS |
Any data estimates are approximate. Pricing, data amounts, and supported countries can change, so please check what's shown on the comparison page before you buy (as of June 2026). Actual connection quality also varies with the local network, your device, and the area you're in.
What We Cared About, the Bloomy Way
We chose adjustments that don't dramatically change the look of the site and speak only to those who need them. With the focus outlines and the wording, we aimed for a balance of warmth and clarity, so first-time visitors can move forward without feeling intimidated. We value "not making people wonder" over "standing out."
What's Next
Ease of use isn't something you fix once and forget — we'll keep refining it bit by bit. Things like color contrast and clearer wording are also on our list to revisit as we notice them. This reflects what's decided for now, and the details may change going forward.
Related Pages
If you'd like to find a plan for your destination, start from the comparison page; for the setup flow, see the setup guide. If you run into anything, our FAQ is there to help. You'll find a summary of past improvements in our development updates.
