With this update, pages load more consistently, and the comparison and setup screens tend to open more smoothly than before. We reorganized how each page handles its look and behavior, so every screen now loads mainly what it actually needs. The short version: when you compare, buy, and set up an eSIM before a trip, those screens should feel lighter and more stable to use. Along the way, we've also put together a few quick tips for choosing an eSIM before you travel.
What's in this update
Here are the main changes:
- Reorganized the front-end of each page so it loads only what that particular screen needs
- Reduced unrelated resources from loading, so pages tend to open lighter and faster
- Made changes easier to track, so we can keep improving with more confidence
As a result, page display tends to be more stable, and there can be a positive effect on how quickly a screen is ready when you open it. The look and the way you use the site stay the same as before.
Why we made the change (background)
Until now, the resources behind our design and interactions were managed together in one place. That made quick adjustments easy, but it also meant every screen tended to load the same things, including items a given page didn't actually need. It also made changes harder to follow over time.
At Bloomy, we care about making sure that even first-time eSIM users can compare, buy, and set up without getting lost. Doing that well takes more than good looks: it also takes stable, fast-loading pages and a foundation we can keep improving calmly over time. This update is one step in building that foundation.
Why lighter pages are easier to use (a little background)
A quick word on how this works. A web page isn't just text; it also loads the elements that shape its appearance and the parts that respond when you interact. If every screen tries to load all of these at once, it ends up carrying things it won't use, which can make the page feel heavier.
When each screen instead loads only what that page genuinely needs, there's less to carry, so the page tends to open lighter and more steadily. That's exactly the kind of page-by-page review we did here. For example, the comparison screen leans toward what comparison needs, and a setup guide toward what that guide needs.
How much of a difference you notice depends on your device and connection. But especially on networks abroad or out and about, where connections can be less stable, a setup that carries less data tends to open more reliably.
What this means for you
With a more solid foundation in place, here's where things should feel easier:
- Smoother comparison before you travel: The screen for comparing plans by destination, data amount, and number of days should move more lightly.
- Setup pages that open easily: Even when you need to check your settings in a hurry after you arrive, the pages you need should display reliably.
- Calmer improvements going forward: Because changes are easier to track, we can fix issues and fine-tune usability more carefully and steadily.
Tips for choosing an eSIM by destination, data, and duration (a little background)
To help you make the most of the lighter comparison screen, here are the basics of picking an eSIM. If it's your first time, deciding these three things in order makes it easier:
- Destination (country/region): Start by narrowing plans down to where you're going. If you're visiting several countries, a plan that covers multiple destinations together may be worth considering.
- Number of days: Choose based on how long you'll stay. A short trip and a long stay often suit different plans.
- Data amount: If you mostly use maps and search, a smaller amount may be enough; if you use a lot of video or calling apps (such as WhatsApp), a larger amount gives more peace of mind. If you use a lot of data, an unlimited plan can also be an option.
Note that Bloomy plans are generally data-only: they don't include a phone number, SMS verification, or voice calls. If you need any of those, it's worth also looking into other options (such as a local SIM or a plan that includes a number). App-based calls through services like WhatsApp may work wherever you have a data connection. If you're choosing an unlimited plan, keep in mind that the fair-use policy, any speed limits after a certain amount of use, and whether tethering is allowed can differ from plan to plan, so please check the latest terms before you buy. Plan details may change.
The Bloomy touches we kept in mind
This update is mostly about cleaning things up behind the scenes, but we were careful to keep the impression and feel of the site unchanged. The sense of calm and approachability that's distinctly Bloomy, in our color choices, spacing, and the priority we give to buttons, stays just as it was. Even with a tidier foundation, our priority is to keep the kind of atmosphere that helps first-time users feel at ease.
What's planned next
We'll keep adjusting stability, speed, and clarity step by step. As specific changes are finalized, we'll share them here as development updates. Please take this as our direction, not a promise: we'll keep refining things to make the experience easier to use.
Related pages
Put the tidied-up screens to use in your own comparison and setup.
- Compare eSIM plans (search by destination, data, and days)
- Check how to set up your eSIM
- Frequently asked questions (for questions before buying or setting up)
- See more development updates
