With this update, our pages now load faster than before. Even on unreliable connections abroad, you'll spend less time waiting to compare plans or follow setup steps, so you can reach the information you need right away. Specifically, our page-speed measurement scores improved from 84 to 87 on mobile and from 92 to 99 on desktop.
What's New in This Update
We reviewed the images across the site and improved page-loading performance (Core Web Vitals). The main changes are as follows:
- Lighter images (smaller file sizes for quicker loading)
- Refined image dimensions (less layout shifting, so the page stays stable)
- Tuning of factors related to page speed (Core Web Vitals)
Measurement scores are only a rough guide, but the numbers also confirmed the improvement: 84→87 on mobile and 92→99 on desktop. Keep in mind that these values can vary depending on the device, network, and timing of the test.
Why We Made This Change
Many people who use Bloomy eSIM are getting ready for an upcoming trip or have just arrived at their destination. In those moments, it's not unusual for the connection to be unstable. When a page is slow to load, even simply comparing plans or checking the setup steps means waiting around — a small but real source of frustration. Keeping things in a state where "you can reach the information you need, right when you need it" is exactly why we want to keep improving page speed, step by step.
How This Helps You
When pages are lighter, it helps in situations like these:
- Before you travel, the plan-comparison page opens quickly whether you're at home or on the move
- After you arrive, it's easier to check the setup steps even on busy airport or hotel networks
- With image dimensions set properly, the layout doesn't jump while loading, so you can keep reading smoothly
Page speed is widely considered a factor not only in how a site feels to use, but also in how search engines evaluate it. This improvement supports both reader comfort and how easily information can be found.
A Few Notes: Light Pages, Weak Networks, and Choosing Data
On a related note, here are a few things worth knowing when you use your phone abroad.
Light pages hold up better on shaky connections
When you travel, you'll often run into congested networks — airports, cafés, public Wi‑Fi, and so on. A lightweight page that loads less data tends to display more reliably even on these weaker connections, and as a bonus it helps save on data usage. Checking your plan and setup pages before you go means less scrambling once you're on the ground.
Topping up vs. buying a new plan
If you're running low on data during your stay, there are two ways to think about it: adding more data to the eSIM you're already using (a "top-up"), or buying a separate eSIM as a fresh purchase. As a general rule, if you're staying in the same country or region and want to keep using the same eSIM, a top-up is the simpler option; if you want to switch to different countries or try another plan, a new purchase tends to be more straightforward. At Bloomy, we're building out our top-up options step by step, and we'll keep refining how they work over time.
Tips for choosing by data, days, and destination
Choosing an eSIM is easier when you think in terms of which country, how many days, and how much data you'll use. If you're mostly checking maps and social apps, a smaller data allowance is usually enough; if you'll spend a lot of time on video or calling apps, a larger allowance or an unlimited plan is a reasonable guide. Unlimited plans suit heavier, longer use, though details such as the fair-use policy, possible speed reductions after a certain amount of use, and whether tethering is allowed can differ from plan to plan — so it's a good idea to check the latest terms before you buy. Please also note that Bloomy plans are generally data-only: if you need a phone number, SMS verification, or voice calls, be sure to look into a separate option as well.
The Bloomy Touch
Speed work can easily turn into chasing numbers for their own sake, but at Bloomy we care most about making sure that someone using an eSIM abroad for the first time can read through everything without getting lost. We tidied up the image dimensions to reduce on-screen jitter precisely so your eyes aren't pulled away and you can focus on the information that matters. We aimed to keep a clean, friendly look while balancing both lightness and readability.
What's Next
There's no finish line when it comes to page speed. We'll keep working on optimizing things beyond images and on making pages lighter overall. We'll share the specifics as soon as they take shape. Where we spot something worth improving, our approach is to make steady, manageable progress over time.
Related Links
If you'd like to find an eSIM for your destination or check the setup after purchase, take a look at these pages too:
- Compare eSIM plans (search by country, data, and days)
- See how to set up your eSIM
- Read frequently asked questions
- View other development updates
