Before you purchase an unlimited-type eSIM, you can now see exactly how fast your connection will be after you use up your daily high-speed data allowance. Where we previously only said "speeds are reduced after the daily allowance," the purchase screen now shows the actual maximum speed for each plan (for example, up to 512 kbps) along with a practical guide to what you can do at that speed. The word "unlimited" alone doesn't tell you much — now you can check the specifics before checkout, so there are fewer surprises once you're on the road.
- Post-cap maximum speeds are now shown before purchase
- Speed details are displayed per plan
- The difference between 128 kbps and 1 Mbps is significant in practice
- The basics of Fair Usage Policies (FUP)
What's new in this update
- Speed details on the purchase confirmation screen: For each plan, we now display the maximum speed after you use up the daily high-speed allowance, plus a guide to what that speed is enough for.
- Plan-specific descriptions: Because reduced speeds vary by plan (from 128 kbps up to around 1 Mbps), you'll see information tailored to the plan you're buying instead of a one-size-fits-all disclaimer.
- Cleaner data allowance labels: Spec tables on plan detail pages now simply say "Unlimited," while the detailed conditions — daily high-speed allowance, speed reductions, and so on — are explained clearly in the notes section of the same page and on the purchase confirmation screen.
Why we made this change
Most unlimited-type eSIMs come with what's known as a Fair Usage Policy (FUP): once you use up your daily high-speed data allowance, your connection speed is reduced for the rest of the day. This is standard practice for unlimited travel eSIMs — but simply saying "speeds will be reduced" doesn't answer the questions that actually matter when you're traveling: "Can I still load maps?" "Can I still message people on WhatsApp?"
The same phrase — "reduced speed" — can mean very different experiences. At 128 kbps, you're mostly limited to text-based messaging; at 1 Mbps, social media and standard-definition video are generally within reach. Depending on how you travel, that difference decides whether the reduction is a minor inconvenience or a real problem. When you can see the actual numbers, you can choose with confidence and avoid a gap between expectations and reality. Rather than putting only the good parts in large print, we believe the limitations deserve to be spelled out just as clearly — that's the thinking behind this update.
What is an "unlimited eSIM" and a Fair Usage Policy (FUP)?
An unlimited eSIM is one with no cap on your total data usage during the validity period. But "unlimited" doesn't mean full speed at all times, everywhere. Most plans include a Fair Usage Policy (FUP) — a mechanism designed to keep heavy usage by some users from degrading network quality for everyone else. Typically, once you use up your daily high-speed allowance, your speed is reduced for the remainder of that day.
Two things are worth remembering:
- Your high-speed allowance resets daily: The reduced speed only applies for the rest of that day. The next day, you're back at full speed.
- Actual speeds depend on local conditions: Even within your high-speed allowance, real-world speeds vary with the local network, coverage area, and congestion. Treat the displayed maximum speeds as upper limits, not guarantees.
What can you do at reduced speeds? (A rough guide)
The post-cap maximum speed differs by plan. Here's roughly what each speed tier feels like in practice:
| Maximum speed after reduction | What it's generally enough for |
|---|---|
| Around 128 kbps | Text-based messaging and text elements of maps. Loading images or video will often be difficult |
| Around 384–512 kbps | Messaging, maps, and text-heavy web browsing generally work. Image-heavy pages and video will take a while to load |
| Around 1 Mbps | Social media and standard-definition video are generally usable. Not well suited to large file downloads |
Your actual experience will also depend on the local network, coverage area, and congestion. There are ways to make reduced speeds more workable, too: download offline maps and translation-app language packs before you depart, and navigation and translation will keep working smoothly even at low speeds. Saving photo backups and large app updates for hotel Wi-Fi — or for the next day when your high-speed allowance resets — is a common approach as well.
What to check before you buy — and who each plan suits
With this update, you can choose a plan based on a concrete question: "Can my usage style live with this reduced speed?" As a rough guide:
A daily-allowance unlimited plan will likely work well if you:
- Mostly use messaging, maps, and web searches, with only occasional video
- Want to use data without tracking your remaining balance every day
- Are staying for a while, with usage that varies a lot from day to day
Consider a plan with a larger high-speed allowance if you:
- Watch video for hours every day or make frequent video calls
- Work on a laptop via tethering
- Want to spend as little time as possible at reduced speeds
If you fall into the second group, a plan with a larger high-speed allowance — or a plan like Unlimited Max, which has no daily high-speed cap — may be a better fit. To browse plans by destination, data amount, and trip length, see the eSIM comparison page; for detailed guidance on choosing an unlimited plan, see our unlimited eSIM articles. Available plans, pricing, and terms can vary by country and region, so please check the latest details on the comparison page at the time of purchase.
A few things to keep in mind
Bloomy plans, including unlimited eSIMs, are data-only. They don't include a phone number, so voice calls and SMS over a phone number aren't available — but app-based calling over data, such as WhatsApp, Messenger, and FaceTime, works as usual. If you need a phone number or SMS verification while traveling, please arrange an alternative alongside your eSIM.
- Tethering availability varies by plan: If you're planning to connect a laptop, check the plan's terms before purchase.
- Make sure your device supports eSIM — you can check in advance on our compatible devices page.
- Setup is simple: tap the setup link we send you, follow the on-screen steps to add the eSIM, then turn it on when you arrive. See the setup guide for details, and the troubleshooting page if you can't connect at your destination.
The Bloomy approach
Precisely because "unlimited" is a word that invites misunderstanding, we chose to show each plan's actual numbers as they are, rather than reaching for bold claims. The information appears in an unobtrusive box that doesn't get in the way of checkout — our priority was to share the limitations up front, not just the highlights. Taking a moment to check before you buy may seem like a small detour, but we believe it's what leads to the confidence of knowing you picked the right plan for you.
What's next
We plan to keep improving how we present the details that matter before purchase — speeds, usage terms, device compatibility, and more. Since these details are updated over time, please refer to each plan page for the latest information.
Related pages
- eSIM comparison page (find unlimited plans)
- Unlimited Max (no daily high-speed cap)
- Unlimited eSIM articles
- FAQ
- Product updates
* This article reflects information as of July 2026. Reduced speeds and usage terms vary by plan, so please check each plan's latest details at the time of purchase.
