With this update, it's easier to land on the page in your own language—and easier for search engines to surface the right version. We've put the groundwork in place to keep each language on its own set of addresses: Japanese stays on its existing URLs, while English now lives under /en/. Alongside this, we've set up the signals (hreflang and canonical tags) that tell search engines which language a page is in. The goal is simple: when you're researching before a trip, you should reach guidance in your own language without detours.
What's in this update
- Each language now has its own URL path, designed to work hand in hand with the caching that keeps pages loading quickly.
- We added hreflang and canonical tags so search engines can correctly read each page's language and its canonical URL.
- Supported languages are Japanese, English, 简体中文, 한국어, and Español. Japanese keeps its existing URLs; the others appear on language-specific paths (for example, English under
/en/).
Think of this as the foundation for going multilingual. We're putting a clear structure in place first—one that makes sense to readers and search engines alike—and we'll build out the wording and guidance for each language from there. For some languages, interface text and page copy are still being translated in stages, so untranslated sections may temporarily appear in English.
Why we made this change
Bloomy eSIM is used by all kinds of travelers—people heading abroad for a holiday, students studying overseas, and anyone settling in for a longer stay. The stretch right before a trip is often when uncertainty runs highest, and we'd rather a language barrier didn't get in the way of reading what you need. Splitting URLs by language makes it clearer, right from the address bar or a search result, whether you're looking at the page in your language—and a link you share is more likely to open in the reader's language too. Signaling the language to search engines also makes it less likely the wrong version shows up, which means fewer detours on the way to the information you're after.
What this means for you
Say you want to share a plan comparison page with family or friends in another country—you can hand them the URL in their language directly. Arriving from search should more often bring up the page that matches your language, cutting down on mismatches like searching in English but landing on a Japanese page. And in those moments where you need to check a setting in a hurry after you arrive, reaching guidance in your own language quickly is a small thing that adds up to real peace of mind.
The detail we cared about
We prioritized not trading away speed. Because we route languages by the URL path, the setup works alongside the caching that serves whole pages quickly. That means going multilingual doesn't have to mean heavier load times. For someone using an eSIM abroad for the first time, being able to read through the information smoothly and without confusion matters to us.
A note on staying connected when the language feels daunting
Just as important as a multilingual site, for anyone uneasy about the local language, is the connectivity itself. Translation apps, maps, messaging apps, ride-hailing—almost every tool you'd lean on in a pinch only works once you have a data connection. Put another way, as long as you've secured connectivity, an unfamiliar language becomes far more manageable. A few things are worth checking before you go:
- Be ready to connect the moment you land: with many eSIMs, the comfortable approach is to install the profile on your device before you leave and activate the line after you arrive. Activation timing varies by plan, though, so please check the details before purchasing.
- Download translations and maps in advance: loading your translation app's language packs and offline maps before departure makes it easier to stay calm even where the signal is weak.
- Keep more than one way to stay in touch: for reaching family or your accommodation, data-based messaging apps (such as WhatsApp) can be handy for chat and calls. These rely on having a working data connection.
One thing we want to be upfront about: Bloomy eSIM is, as a rule, data only. If you need a phone number of your own, SMS sent to a phone number, or voice calls, please also consider a separate option or a plan that includes a number. In particular, signing up for local services sometimes requires "SMS verification," so if that applies to you, it's worth confirming ahead of time.
Tips for choosing data and duration
Along with language prep, one choice that often gives people pause is how much data and how many days to pick. If your use leans toward translation, maps, and messaging, the data you need tends to stay modest; if you watch a lot of video or rely heavily on tethering (sharing your phone's connection with another device), giving yourself some headroom is the safer call. For a short trip, a fixed-duration data plan can fit well; for a longer stay, or when your usage is hard to predict, an unlimited plan is another way to go. Even with unlimited plans, a fair-use policy or a speed adjustment after a certain amount of use may apply, and whether tethering is allowed varies by plan. Connection speeds also depend on the local network, the area, and congestion, so please check the latest terms before you buy. Plan details are subject to change.
What's coming next
We plan to keep filling out the interface text and page copy for each language over time, and we'll keep refining how natural and readable everything feels. Where things aren't settled yet, we'll avoid making firm claims and continue improving step by step.
Related pages
- Compare eSIM plans — find a plan by destination, data amount, and number of days.
- See how to set up your eSIM — a walkthrough from installation to activating on arrival.
- Browse frequently asked questions — for questions before buying or during setup.
- See other development updates
