With this update, the menu and language switcher are always within reach—no matter where you are on the page—so it's easier to find your way around, even while you're traveling abroad. We've reworked the floating header that follows you as you scroll, along with the language-switcher UI, so these controls are right there when you need them and stay out of the way when you don't.
What's New in This Update
This update focuses on two elements used across the entire site: the header (the control bar at the top of the screen) and the language switcher. Here are the main changes.
- A sticky header that's easy to use from anywhere: Even as you scroll to the bottom of a page, the header stays pinned to the top. On information-dense screens like the comparison page, you can jump straight back to the menu or search.
- A lighter, list-style language switcher: We've made your current language easier to spot and made it simpler to find the one you want. Bloomy eSIM is available in Japanese, English, Simplified Chinese, Korean, and Spanish.
Like the experiences you'd expect from a polished, large-scale service, the goal is simple: controls that are instantly available when you need them and quietly out of the way the rest of the time.
Why We Made These Changes
When you're shopping for an eSIM, there's a lot to take in—destination, data allowance, number of days, plan type, and more. If you've scrolled well down the page and find it hard to get back to the menu, or you want to change the language but can't find the switcher, even small friction like that adds up.
This is especially true before a trip, when you tend to move back and forth between pages while getting ready to go. Keeping the header—your starting point for navigation—always at hand, and making the language switcher easy to find at a glance, should give peace of mind to first-time eSIM users and to anyone who'd rather read in a language other than Japanese.
How This Helps You
Here are some everyday situations where things are now easier.
- When you're scrolling through a long comparison page: Even mid-way through weighing up plans, you can reach the menu or search without scrolling back to the top.
- When you and your travel companions read different languages: Switch the language on the spot to show someone the screen, and see clearly which language is currently selected.
- When you're using your phone one-handed: With your navigation starting point always at the top of the screen, it's easier to get where you want to go.
Related Reading: Getting Your Phone Ready When You're Worried About the Language Barrier
On the subject of language switching, let's take a moment to look at a worry many people have on their first trip abroad—"Will I be able to communicate?"—from the angle of staying connected.
Translation apps, maps, and messaging apps (such as WhatsApp) are only useful when you have a working data connection. In other words, the more uncertain you feel about the language, the more it matters to arrange a way to get online once you arrive. One advantage of an eSIM is that if you set up a plan before you leave, you can activate your line after you land and start using it right away (activation timing varies by plan, so please check the details before you buy).
It's also worth thinking about how to choose your data allowance and duration. If you're mainly using maps, translation, and light browsing, a smaller allowance is often enough; if you make a lot of video calls or stream video, an allowance with more headroom—or an unlimited plan—can give you more peace of mind. Matching the number of days to the length of your stay lets you arrange just what you need, without paying for more.
Note that Bloomy eSIM is generally data-only: it does not include a phone number, SMS, or voice calling. If you need SMS-based verification or voice calls, please also look into other options, such as a local SIM or a plan that includes a phone number. App-based calls over messaging apps like WhatsApp may work where you have a usable data connection. Keep in mind that real-world connection quality depends on the local network, your device, and your location.
The Bloomy Touch
Rather than adding flashy decoration, we focused on the balance of being "instantly usable when you need it, and quietly tucked away the rest of the time." The language switcher is the same: instead of a large, attention-grabbing card, it's a light list that simply lets your current language show through. We prioritized keeping things clean and reassuring, without getting in the way of your search for the right plan.
What's Next
We'll keep tuning the header and language switcher based on how they're actually used. We also plan to refine the finer wording of the multilingual interface and the readability of individual screens, step by step. If you notice anything, please don't hesitate to reach out to our support team.
Related Pages
- Compare eSIM plans (search by destination, data allowance, and number of days)
- See how to set up your eSIM
- Read frequently asked questions
- See other development updates
