With this update, prices now look the same on every screen, so you no longer have to wonder "why does the same plan seem to cost differently here?" Because the price and the number of days are shown together at a glance, comparing plans becomes much easier.
What's new in this update
Until now, the way prices were formatted varied slightly depending on where they appeared, so the same plan could look inconsistent from one screen to another. In this update, we reviewed how prices are presented across the entire site and aligned everything to a single, shared rule.
- We unified the formatting (for example, English shows "0.35 USD / 7 days," while Japanese shows "50円 / 7日間").
- We applied the same presentation everywhere a price appears, from listing pages to plan details.
- Even the lowest-price labels in listings now follow the same format.
Currency follows the language you're viewing: Japanese uses yen, and other languages use US dollars. Separators and units are aligned as well, so the data amount and the number of days can always be read together as a set.
Why we made this change
Choosing an eSIM plan means weighing several factors together: data amount, number of days, price, and supported countries. When the price formatting differs from screen to screen, plans that are actually identical can give different impressions, which adds friction to the comparison.
For people using an eSIM for the first time, or anyone who wants to pick a plan quickly before departure, consistent formatting is a small thing that quietly adds peace of mind. This review came from a simple idea: reduce little points of confusion, one at a time.
How this helps you
With consistent price display, these situations become less confusing:
- Listing pages and plan details now show prices the same way, making them easier to compare side by side.
- Because "how much" and "for how many days" are always shown together, it's easier to judge whether a plan is too expensive or too short for the days you need.
- You can check prices in the currency that matches your language: US dollars for most languages, and yen in Japanese.
Related reading: How to read eSIM prices to choose more easily
Now that prices are displayed consistently, here's a quick refresher on the basics of choosing an eSIM plan. eSIM pricing usually comes down to a combination of these three things.
| What to check | What it means | A rough guide for choosing |
|---|---|---|
| Data amount | How much data you can use (GB, MB, etc.) | Less is fine if you mostly use maps and search; more is safer if you stream video or use calling apps a lot |
| Number of days | How long you can use it | Allowing a little extra beyond your trip length helps you avoid scrambling around arrival and departure |
| Supported countries/regions | The range of countries where it works | Choose based on whether you're staying in one country or traveling through several |
When you look at price, it helps to think not only in terms of the total, but also "per day" and "per data amount," so you can tell whether a plan fits how you'll actually use it. For a short trip, for instance, fitting the number of days matters more than data volume, while for a long stay, having some data headroom feels safer. Now that price and days can always be read together, it's easier to get a feel for that "per day" sense too.
Related reading: Data-amount plan or unlimited plan — which to choose?
Bloomy offers both "data-amount plans," with a set amount of data, and "unlimited plans," which you use by the number of days. Now that prices can be compared on equal footing, knowing the difference between the two makes choosing easier.
- Data-amount plans: for people who can roughly estimate how much they'll use. A good fit for trips centered on maps and chat.
- Unlimited plans: for people who'd rather think in terms of days, or who expect to use a lot every day. Note that even with an "unlimited" plan, conditions such as a fair use policy, speed limits after a certain amount of use, and whether tethering is allowed may apply. It's a good idea to check the latest conditions before purchase.
Also note that Bloomy plans are basically data-only. If you need a phone number, SMS verification, or voice calls, please also look into separate options. Calling features in apps like WhatsApp may be available wherever you have a working data connection.
The details we cared about, the Bloomy way
Price is one of the most frequently seen pieces of information on the site. That's exactly why we valued "readability" and "consistency" over flashiness. Always showing data amount and days together, switching currency naturally to match the language, aligning even the separator characters — by getting these small details right, we aim for screens where even first-time users can compare calmly.
What's coming next
We plan to keep making small adjustments around price display. Wherever something feels hard to read, we'll keep aligning it bit by bit. Plan contents and pricing may change, so please check the latest display before purchase.
Related pages
- Compare eSIM plans (search by country, data amount, and number of days)
- See unlimited plans
- See frequently asked questions
- Check how to set up an eSIM
- See other development updates
If you're looking for a plan for your destination, the comparison page lets you check plans by country, data amount, and number of days.
