The Bloomy website is now lighter and easier to read. Whether you're on spotty hotel Wi-Fi or a slow airport connection, pages load faster and use less of your data. Here's a look at the improvements we've made to loading speed and to making the screen comfortable for everyone to read.
What's in this update
- Lighter page loads: We compressed our images and reworked how they're delivered, trimming roughly 450KB from the initial load of the homepage. Key pages such as the comparison page have been slimmed down the same way — with no visible change in image quality.
- More readable text: Supporting text that used to appear in light gray has been darkened to a comfortable reading contrast. We reviewed text colors across our main pages using the AA level of the international accessibility guidelines (WCAG) as our benchmark.
- Easier-to-tap buttons: Small controls such as the data-plan selection buttons now have a larger tappable area, making accidental mis-taps less likely.
- Keyboard navigation: If you browse without a mouse, the site now clearly shows which element on the screen is currently selected.
- Better English pages: We fixed spots where Japanese text was still showing on English pages and added multilingual support to the error (404) page, improving the experience for everyone using the site in English.
Why we made these changes
Bloomy is a service you use while traveling. Local networks can be slower than what you're used to at home, and you're often checking your phone in direct sunlight or rushing to look something up in an unfamiliar place. That's why we believe the basics — pages that appear quickly, text you can actually read, buttons that respond when you tap them — matter even more than adding new features.
How easy a screen is to read also varies a great deal with eyesight, age, and the conditions you happen to be in that day. Rather than optimizing for any one person, we aimed for as many people as possible to be able to read and tap with equal ease, checking each color and each element one by one against international guidelines.
We also reviewed how everything looks and feels for first-time eSIM users — and for anyone setting up a phone on behalf of a family member — so nothing gets in the way.
What this means for you
- Pages keep you waiting less, even on slow local networks. In our test environment, the time until a page starts to display improved by roughly 20–30%, depending on the page.
- Because less data is loaded, browsing our site uses less of your eSIM data balance. If you open the comparison page or your account page repeatedly during a trip, the savings add up.
- Supporting text is now easier to read outdoors in bright light and on smaller screens.
- Nothing changes in how you use the site. No settings or action are needed — the improvements are already there the next time you visit.
Keep in mind that actual loading speed also depends on local signal conditions and network congestion, which vary by network, device, and area. We can't change the connection itself, but under the same conditions, pages should now load noticeably faster than before.
Bonus: Simple ways to make your data last longer abroad
A lighter website is one small way we help you save data — but a few minutes of setup before you depart can make an even bigger difference in how fast your data balance drains. Here are the basics.
Turn on your phone's data saver
On iPhone, enable "Low Data Mode"; on Android, turn on "Data Saver." These settings reduce background traffic and stop images and videos from preloading, cutting down on data used even while you're not actively using apps. It's worth switching on before you travel.
Review video autoplay and app update settings
Many social media apps are set to autoplay videos the moment you open them, which can quietly eat through data even during a short scroll. In each app's settings, switch video playback to "Wi-Fi only" or "manual." App updates are another hidden cost — a single update running in the background can use several hundred MB. Set app updates to download over Wi-Fi only.
Back up photos and videos over Wi-Fi only
If your photos and videos sync automatically to the cloud, a trip full of pictures can mean a lot of upload traffic. Setting your backup to sync over Wi-Fi only keeps your memories safe while protecting your eSIM data balance.
Download maps and translation packs in advance
Most map apps let you download the area you're visiting before you leave. This dramatically reduces data use while you're on the move — and helps you find your way even where the signal is weak. Many translation apps can also work offline if you download the language packs ahead of time.
Check your remaining data in your account
You can check your eSIM's remaining data balance anytime from your account page. If you're running low, one option is to purchase an additional plan for the same destination (please check current pricing at the time of purchase). The comparison page also shows rough usage guides for each data amount, which can help you choose the right size next time.
The details we cared about
This update isn't a redesign. The calm, white-based look you know stays exactly the same — we only refined what happens behind the scenes and the finer points of how things display. We'd rather you find the site quietly easier to use than notice a dramatic change.
When adjusting text colors, we didn't simply make everything darker. We tuned each shade individually so that the visual hierarchy still reads naturally on a white background. The button improvements work the same way: the visible size hasn't changed, only the area that responds to your finger has grown. And reducing data without reducing image quality follows the same principle — we didn't want a lighter site to feel like something had been sacrificed to get there.
What's next
Speed and readability aren't things you fix once and forget. We plan to keep reviewing them page by page and language by language, making steady improvements over time. If you notice anything that's hard to use, letting us know via our contact page helps us decide what to improve next.
Related pages
- eSIM setup guide
- Troubleshooting connection issues
- Articles on saving on mobile and data costs
- Frequently asked questions
- Development updates
This article reflects the site as of July 2026. Loading speed figures vary depending on the measurement environment. Bloomy eSIMs are data-only and do not include a phone number, SMS, or voice calling. Plans are subject to a fair use policy, and connection quality varies depending on the local network, your device, and your location.
