First, the short version of what changed. If you navigate with a keyboard or a screen reader, you can now tell at a glance which element on the page is currently selected. The focus outline used to look different from page to page; it now looks the same everywhere on the site.
What we changed
- One consistent focus outline: color, thickness, spacing around the element, and corner rounding now follow the same standard across the whole site.
- Fixed outlines that were invisible: in places like the expandable FAQ items, the outline was hidden behind the background. We adjusted its position so it's clearly visible.
- Removed a duplicated announcement: pressing Tab for the first time showed the "Skip to main content" link twice in a row. It now appears once.
- Collapsed doubled outlines into a single, clean one.
- Added checks to our daily automated testing that only show up when you actually operate the page (can you reach everything by keyboard, is the outline hidden anywhere, does the layout hold up at high zoom or with increased letter spacing, and so on).
Why we did it
Bloomy eSIM designs and maintains this site with the goal of meeting WCAG 2.1 Level AA. We run automated checks every day, but automation can only judge part of the picture. How something actually looks when you move through it with a keyboard is something you only find out by trying it.
When we did try it, we found outlines whose color varied between pages, and outlines drawn in blue on top of blue-toned screens where they simply blended into the background. So we standardized the outline color to black, added a little breathing room between the outline and the element, and matched the corner rounding to the shape of the element itself. The aim wasn't a loud visual effect — it was to make the outline unmistakable at the moment you need it, and quiet the rest of the time.
What this means for you
If a mouse is difficult for you, if your hands aren't steady, or if you browse with the page zoomed in, it's now much easier to tell which button you're about to press. That matters most in the moments where it's easy to lose your place: comparing plans, working through setup steps, or filling in the contact form. If you use a screen reader, trimming the skip link back to a single announcement on the first Tab press means one less thing to move past.
The details we cared about
A heavy, high-contrast outline is easy to spot, but it makes the whole page feel restless. We kept the color consistently black while keeping the line itself modest, with a small gap between the outline and the element. On rounded elements, the outline is rounded to match, so a square box never looks pasted on top. These are small things, but we think small things like this are what make a site feel considered.
Also worth doing: preparing before you travel if phone settings make you nervous
On a related note, here are a few things worth doing before you leave if you'd rather not fiddle with settings under pressure. All of them are much harder to sort out after you've landed.
- Install your eSIM before you depart: add it somewhere calm with Wi-Fi, so that on arrival all you have to do is switch the line on. With Bloomy, you add it by tapping the setup link we send you once; a QR code and manual entry are also available if you're setting it up from a second device. The steps are in our setup guide.
- Check your device first: eSIMs only work on compatible devices. A quick look at device compatibility before you buy saves you from having to start over.
- Adjust text size and brightness ahead of time: screens are hard to read in bright sunlight. Bumping up your text size before you go makes reading settings screens abroad much easier.
- Know where to look if something goes wrong: turning off airplane mode, enabling data roaming, selecting the right line — just knowing the order to check things in keeps you calm. It's worth skimming troubleshooting once before you leave.
A quick note on how our eSIMs work: they are data-only, so they don't come with a phone number, SMS, or voice calling — keep using your home-country number or a messaging app such as WhatsApp for calls and texts. Plans are subject to a fair use policy, and real-world speeds and coverage vary depending on the local network, your device, and where you are. Please check current pricing and plan details at the time of purchase.
What's next
We keep widening what our automated checks can catch, but testing with real assistive technology — screen readers and the like — is still done by hand. Things like reading order and whether an announcement actually makes sense can't be measured by a machine. Rather than rushing to declare ourselves compliant, we'd rather keep testing and tell you honestly where we are.
Related pages
Past improvements are listed in our changelog. For setup steps see the setup guide, if you can't get connected see troubleshooting, and for anything else see our FAQ. If something felt hard to use, we'd genuinely like to hear about it via contact us — it goes straight into the next round of improvements.
