With this update, the same information now appears as consistent chips (small labels) on every page, so you can move through the header straight to the page you need. Now that the homepage and comparison page share the same look, there's less of that small "wait, does this label mean the same thing I saw earlier?" hesitation — making it easier to focus on choosing a plan.
What's in this update
This round focused on two refinements to the visuals and navigation.
- We tidied up duplicate items in the header menu. Where several links pointed to the same place, we consolidated them so it's easier to reach the page you're after from the header.
- We unified the look of the chips used on the homepage and comparison page (the small labels showing data amount, days, key features, and so on). Font size, spacing, and color tone are now aligned, reducing differences from screen to screen.
This isn't about adding new features — it's the steady kind of improvement that makes existing screens easier to read and less confusing to navigate.
Why we made this change (background)
With Bloomy eSIM, you move across several screens — from searching on the homepage to comparing plans on the comparison page. When the same piece of information looks slightly different from one screen to the next, readers can unconsciously start wondering "is this something different?" and spend extra effort double-checking.
We find that these small inconsistencies tend to cause the most worry for people using an eSIM abroad for the first time. When header items are duplicated, you can pause for a moment over "which one should I tap?" So before adding features, we chose to prioritize making the existing screens more consistent.
How this helps you (in practice)
Say you pick your destination on the homepage and then compare plans on the comparison page. When the chips look the same on both screens, you can read a data-and-duration label like "100MB / 7 days" the same way each time. And with the header items tidied up, it's easier to reach the pages you want to check, such as setup steps or frequently asked questions.
Related note: using chips as a guide when choosing a plan
The chips, now easier to read after this update, can serve as a guide when you narrow down the plan that fits you. Broadly speaking, eSIM plans fall into two types: capacity plans, where the amount of data you can use is set in advance, and unlimited plans, which don't cap how much data you use within the period (subject to a fair-use policy). Reading the chips in order — "data amount (GB or MB)," "days," "supported countries," and "feature labels" — makes it easier to organize how you choose.
- Destination (country/region): Start by narrowing down to plans that cover where you're going. If you're visiting several countries, it's reassuring to check whether a plan covers all of them together.
- Data amount: If you mostly use maps and messaging, a smaller amount is usually enough; if you watch a lot of video or tether often, lean toward more. When it's hard to gauge how much you'll need, leaving a little extra room helps you avoid scrambling while you're traveling.
- Number of days: Choose based on how long you'll stay. If the days run short, your plan can stop working partway through, so it's a good idea to count from your departure day through your return.
Related note: what to do when you might run low on data
If you start to worry about data while you're traveling, two options to consider are a "top-up" (adding data to the same eSIM) or buying a new plan. As a general rule, a top-up suits you when you want to keep using your current eSIM as is, while a new purchase tends to fit when your stay is extended significantly or you're moving on to another country. We're improving these capabilities at Bloomy step by step, so please check each guide for the latest availability.
Note that the eSIMs Bloomy offers are generally data-only (no phone number, no SMS, and no voice calls). If you need a phone number, SMS verification, or voice calls, it's reassuring to also look into other options such as a local SIM or a plan that includes a number. App-based calls like WhatsApp may be available where you have a working data connection.
The details we cared about, the Bloomy way
Rather than a flashy visual overhaul, we prioritized readability and consistency. We keep each chip from being overloaded with information so it stays compact on a single line, and we use a calm palette built on soft blues and navy. For the header, too, we were careful not to strip out so many items that it became unclear — we kept the navigation people need and removed only the duplicates. Preserving a clean, reassuring feel matters to us.
What's planned next
We plan to keep adjusting display consistency and ease of navigation going forward. Little by little, we're shaping things so they're easy to follow across screens and approachable even for first-time users. We'll share the specifics in our development updates once they're decided (details may change).
Related pages
If you're looking for an eSIM for your destination, you can check plans from the comparison page by country, data amount, and number of days. Take a look at the setup steps and frequently asked questions as well.
- Compare and find eSIM plans
- See how to set up your eSIM
- Read the frequently asked questions
- See what to do when you can't connect
- See other development updates
