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Low-Data Alerts Now Arrive Only When You’re Really Running Low

Low-data alerts now reach you only when your data is genuinely running out. Until now, you could get a "running low" message while several GB were still left. With this update, the alert is limited to when less than 1GB remains. At the same time, alerts for eSIMs sent as gifts now go to the person actually using them.

What changed

The goal wasn't to send more alerts — it was to send them only when they're useful. Five specific changes:

  • The trigger is now a flat "1GB remaining." We look at the actual data left, not a percentage.
  • Plans of 1GB or less no longer trigger the alert. A "1GB remaining" threshold simply doesn't fit those plans.
  • eSIMs whose validity period has ended no longer trigger it. No more alerts arriving about an eSIM you've already finished using.
  • eSIMs with no recent usage updates are excluded too, so we don't send an alert based on stale records.
  • Gift alerts now go to the recipient.

Options for adding more data are still available from My Account, as before.

Why we changed it

It started when we noticed alerts saying "running low" going out to people who still had several GB left.

The old threshold was based on the percentage of data remaining. On an eSIM where data had been topped up — making the total allowance larger — the alert condition could be met while plenty of data was still left. The reverse was also true: on a small plan, a percentage-based view could look comfortable when very little data actually remained.

More alerts don't mean better service. A message that arrives when nothing is wrong makes the one that really matters easier to ignore. So we switched from a percentage to a clear, concrete number — 1GB — and excluded the small plans where that number doesn't make sense.

Gift alerts go to the traveler, not the buyer

Previously, data-usage alerts for an eSIM bought as a gift went to the purchaser. But the person who cares about remaining data while traveling is the recipient — the one actually using the eSIM.

From now on, once a gift has been claimed, usage-related alerts such as remaining data go to the recipient. As a side benefit, the giver no longer sees the recipient's usage, which keeps the gift feeling like a gift. Purchase receipts still go to the buyer, as before.

Running low: top up, or buy a new plan?

It also helps to know what to do when the alert arrives. In short: if you're staying in the same country and only need more data, top up; if your trip has been extended or you're moving to another country, buy a new plan.

Add data to your current eSIMBuy a new plan
Best forStill in the same country, validity period still running, just short on dataTrip extended / validity period ended / heading to a different country
On your deviceKeep using the same eSIM. No reinstalling neededTap the setup link you receive to install it, then turn the line on once you arrive
Worth notingRequires validity time remaining. What you can add varies by planDevices may have a limit on how many eSIMs they can store

How much data you need depends heavily on how you use your phone. Maps and messaging often stay within a few hundred MB a day, while long stretches of video streaming or video calls can reach several GB in a single day. If you're unsure, the most reliable approach is to check My Account to see how much you've used over the past few days, then estimate for the days remaining. If you'd rather rebuild your choice around a different destination or trip length, the comparison page lets you search by country, data allowance and number of days.

The Bloomy approach behind this

This update doesn't add a feature — it removes messages. We still put the work in, because we want to reduce the number of times someone finds out they're out of data only when their connection stops.

We also kept the wording calm. It should tell you that data is running low, that you can add more, and that it's worth topping up with a little margin if you're relying on maps or staying in touch. Those two points are what matter.

A note on how Bloomy eSIMs work: they are data-only — no phone number, no SMS, no voice calls. Plans described as unlimited are subject to a fair usage policy. Actual speeds and connection quality vary with the local network, your device and your location.

What's next

We'll keep tuning the alert threshold based on how plans are actually used. How far in advance a warning is genuinely helpful depends on the destination and the length of the stay. We're also looking at clearer ways to show remaining data.

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